The Wild West may long be a part of the past, but we can always use it as inspiration for creating the most unique and authentic wardrobe that showcases more of a woman’s personality. Especially in times such as these when Western wear is as popular as ever. This is true even in 2024 considering the cowgirl trend is indeed having its moment.
From fashion icons Bella Hadid and Queen Bey to Lana Del Rey and Kim Kardashian, there are many celebs you can use as inspiration to go country with your outfits. Whether you like to keep it simple or go all in on the adoption of this timeless style, it’s never been this easy to channel your inner cowgirl. ThePure Western quality seasonal products make for an option that can assist you with transforming your closet.
As this is a proudly owned Australian brand, you won’t have to go international to find what you need to rock this style. Starting in 2010 as a Thomas Cook development, it appeared at a time when Australians were after premium Western pieces that were reliable and still different from what the rest of the market offered. Years later, this brand is still that big of a success.
Set the Base with Pure Western Jeans
Of course, there’s hardly a country look without jeans in the mix. Saying this brand played a role in redefining the look and feel of Western denim is no exaggeration; over the years, they’ve managed to build a strong denim culture thanks to innovative ideas, and the right mix of quality fabric, wash, fit, stretch, detail, and craftsmanship as their formula.
What particularly makes their designs stand out is the fact that they’re made with harsh Australian conditions in mind, so reliability is also something they offer. What this means is you can find just the pair for your daily activities as much as the dressier occasions.
There are the classier and more traditional models, like the mid-rise Pure Western bootcut jeans for a nice flattering silhouette, followed by the high-waisted options, relaxed rider fit, straight leg, plus modern skinny leg and super skinny leg jeans. Each of these can easily be dressed up or down with tops, accessories, and footwear.
Depending on how much of a statement you want to make with these bottoms, they have designs with seamless stitchwork and those with striking stitchwork and embroidery on the pockets as an eye-catching detail. In addition to the different denim washes, you’re also spoiled for choice if you’re up for boosting your wardrobe with some black or white models too.
The white makes for a perfect choice to create a memorable monochromatic combo teamed up with a plain white shirt, or one with some interesting detail like frill and lace. Just remember not to do any work while wearing this cheery pair as it can be more susceptible to stains.
Cool Off with Pure Western Shorts or Skirts
Jeans are a go-to pick for a trendy cowgirl ensemble, but when the temperatures start to rise they may not be the ideal choice when it comes to breathability. If you feel more comfortable in shorts or skirts, the Pure Western brand can cater to your needs with its assorted range that has a bit for everyone.
For the women who are after the classic shorts, they have stylish stretch denim shorts like the models with marking embroidery and diamond detailing. Those who don’t like to show off their legs in something short could rejoice as this company has longer short variants, and is slowly but surely helping revive the early 2000s trend – capri pants.
And if this doesn’t sound like a great idea to you, and you’re not willing to welcome these pants back in the closet, there are equally trendy skirts to pick from, easy to incorporate in a country aesthetic, paired with a top or shoes for a chic western look.
Doll Up in a Pure Western Dress
When you feel like showing off your beautiful feminine side, there’s the perfect dress to help you pull it off. The Aussie company specialises in offering both simpler models for the more casual days, as well as something more ornate for the dressier ones.
With elements like ruffle details at the collar and hem, gorgeous prints, delicate lace and embroidery, and elastic to point out your lovely waist, you’d be able to assemble an outfit that’s utterly feminine and with a rugged flair at the same time. Top off the look with a statement cowgirl hat, or cowgirl boots, and you’re ready to make some heads turn.
Select Your Pure Western Top
Some of us aren’t courageous enough to show up wearing a full cowgirl ensemble – and it’s all okay. If you aren’t into the idea of wearing country wear top to bottom, why not spice up your regular outfits with a bit of the Western charm with a suitable top? The brand has a variety of options here, ranging from everyday Pure Western shirts and t-shirts, tank tops, and sleeveless shirts, in a range of colours, prints, and textures.
In addition to the check designs that carry that easy-to-spot Western aesthetic, their blouses are gorgeous for creating fancy set-ups that are the right dose of feminine and country. And, they also have a selection of warmer pieces you can use on their own or in a layering combination of your own. Whether you like vests or jackets in the example of padded bomber and fleece designs, or perhaps a very snug and comfy snuggle hoodie, their encompassing collection has it all.
Add Interest to Your Look with a Pure Western Accessory
Regardless of what kind of style you’re predominantly into, and if you’re more of a sporty girl or would like to dress up whenever you set foot outside of your home, there’s the perfect accessory to match your look and your mood. The PW assortment has a wide array of trucker caps, jaw-dropping belts with intricate detailing and striking buckles, plus bags and wallets in different sizes and shapes for you to choose from.
You can work on your cowgirl attire with a little fringe décor with some of these accessories, or count on the embroidery to do the speaking. What’s certain about all of them is they’re of quality and will serve you with functionality no matter the occasion.
Put Your Best Foot Forward with Pure Western Boots
What would Western attire be without the proper Western boot match? As the brand focuses on bringing comfort, practicality, and good looks together, their array of boots is promising on quality as much as on appearance. There’s a little something for the gals who prefer ankle boots, and those who wouldn’t mind something more like a staple. In addition to the leather upper and durable outsole, what characterises their boot range is the convenient removable moisture-wicking cupped memory foam innersole.